Advanced Service Workshop: Managing Service Department Pricing

Part two of our Service Management three-part program focuses on the advanced elements of strategic planning and tools required to effectively market and manage the labor rates and package specials. Including Effective Labor Rate management and competitive market pricing based on your geographic location.


The Service Department pricing course will take a deep dive into specific tools and methods of aligning pricing based on your specific market as well as improving gross profits.


Class Length: 4 days, 4 hours each +homework assignments


Key Objectives & Competencies:

  • Understand effective labor rates, packaged pricing elements and gross profit margin opportunities
  • Develop establish and manage all service department pricing elements
  • Learn methods to uncover additional departmental gross and/or net profits
  • Create effective service menus
  • Understand and customize CDK reports tied to the key drivers and opportunities at your specific dealership
  • Leadership methods that drive change and manage your department culture



  • Basic service department management training or experience
  • Basic CDK operation knowledge


Recommended for:

Service Managers, Assistant Service Managers, and Fixed Operations Directors



Tuesday January 12th, 2021 10:30am - 2:30pm CT- virtual

Thursday January 14th, 2021 10:30am - 2:30pm CT - virtual

Tuesday January 26th 2021 10:30am - 2:30pm CT- virtual

Thursday January 28th 2021 10:30am - 2:30pm CT- virtual


Price: $894


Interested in having multiple people from your dealership attend? Receive a 10% discount off of classes for additional attendees. Choose "Offline Payment" and we will send you an invoice with the discounted rate. 


Your instructors are Mark Martincic and Valerie Woods.

Advanced Service Workshop: Managing Service Department Pricing


Address. 3320 Mesa Way, Ste D Lawrence, KS 66049

Tel. 785.842.6498

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